Education and Publishing
Website
Involvement
Content, Strategy
The Client
An esteemed global publishing and technology solutions company, dedicated to offering a comprehensive suite of services encompassing content creation, management, and cutting-edge technology solutions.
The Ask
Demystify the digital landscape for publishers and education professionals, by showcasing the company as a centre for thought leadership – all through a series of articles meant to appear across different partner organisations and trusted publications.
Delve deep into subjects such as Publishing workflows, Accessibility, DEI, and more, while subtly showcasing the products offered by the company.
The Challenges
- Crafting articles required a confident and knowledgeable voice, yet accessing vital information proved challenging, intensifying the need for a firm grasp on sectoral developments.
- Avoiding a ‘back to basics’ approach was crucial, requiring expert-level B2B writing and fresh insights.
- Navigating international educational context, while adapting to diverse environments, regulations, and issues across countries.
- Creating concise and engaging content in an extremely dry sector littered with research papers and doctoral thesis – to find the delicate balance between depth and accessibility.
Our Approach
- Research, Research, Research – Conducting a thorough exploration into guides, reports, expert talks, and journals formed the backbone of our approach. This constant deep dive into the latest developments equipped us with the expertise to engage with industry leaders, stakeholders, and potential clients.
- Listicle Mastery – How do you speak to busy industry professionals? By choosing a format that packs reams of information into well structured, easily digestible points. Its structure and subtopics made for a quick, but informative read.
- Strategic Optimization – A critical element of our approach was meticulous optimization. Ensuring articles gained optimal visibility involved fine-tuning everything, from keywords to content structure – A strategic focus to create resonant content.
The Result
Focused on SEO and content optimization, our thought leadership articles not only empowered clients with key data-driven insights but also played a pivotal role in establishing our client as a thought leader.
Published in prestigious global publications, these articles not only drove substantial traffic to the client’s platform but also significantly enhanced branding. The success of our off-page content was met with high praise, solidifying our impact in the publishing industry.