How a global paint giant scaled awareness, traffic, and conversions across India, at a CPE most brands wouldn't believe.

How a global paint giant scaled awareness, traffic, and conversions across India, at a CPE most brands wouldn't believe.

How a global paint giant scaled awareness, traffic, and conversions across India, at a CPE most brands wouldn't believe.

The Brief

Jotun has painted some of the world's most iconic structures, from cruise liners to bridges to skylines. In India, the brief was different. We had to get people to care about a Scandinavian paint brand for their homes, in a market where home décor is one of the most crowded, most opinionated, most loyalty-bound categories there is. Jotun came to us to handle performance, social, influencer, and retail content for their India presence. We've been doing it ever since.

Industry

Paints & Coatings

Services

Performance Marketing · Social Media · Influencer Marketing · Offline Content · Creative Direction

Category

Premium Scandinavian paint, in the world's most competitive home décor market

Client

Jotun Paints

The Challenge

Paint is a low-interest category until the day it isn't. People don't think about paint, until they're three weeks from a renovation and suddenly thinking about nothing else. Layered on top of that, premium paint in India is a tougher sell, buyers are value-conscious, local brands have decades of distribution behind them, and "premium" needs to mean something more than a higher price tag. The work needed to do two jobs at once. Build awareness for Jotun as a brand worth aspiring to, and drive measurable, efficient performance the moment someone moved from passive interest to active intent.

The Brief

Jotun has painted some of the world's most iconic structures, from cruise liners to bridges to skylines. In India, the brief was different. We had to get people to care about a Scandinavian paint brand for their homes, in a market where home décor is one of the most crowded, most opinionated, most loyalty-bound categories there is. Jotun came to us to handle performance, social, influencer, and retail content for their India presence. We've been doing it ever since.

Industry

Paints & Coatings

Services

Performance Marketing · Social Media · Influencer Marketing · Offline Content · Creative Direction

Category

Premium Scandinavian paint, in the world's most competitive home décor market

Client

Jotun Paints

The Challenge

Paint is a low-interest category until the day it isn't. People don't think about paint, until they're three weeks from a renovation and suddenly thinking about nothing else. Layered on top of that, premium paint in India is a tougher sell, buyers are value-conscious, local brands have decades of distribution behind them, and "premium" needs to mean something more than a higher price tag. The work needed to do two jobs at once. Build awareness for Jotun as a brand worth aspiring to, and drive measurable, efficient performance the moment someone moved from passive interest to active intent.

The Brief

Jotun has painted some of the world's most iconic structures, from cruise liners to bridges to skylines. In India, the brief was different. We had to get people to care about a Scandinavian paint brand for their homes, in a market where home décor is one of the most crowded, most opinionated, most loyalty-bound categories there is. Jotun came to us to handle performance, social, influencer, and retail content for their India presence. We've been doing it ever since.

Industry

Paints & Coatings

Services

Performance Marketing · Social Media · Influencer Marketing · Offline Content · Creative Direction

Category

Premium Scandinavian paint, in the world's most competitive home décor market

Client

Jotun Paints

The Challenge

Paint is a low-interest category until the day it isn't. People don't think about paint, until they're three weeks from a renovation and suddenly thinking about nothing else. Layered on top of that, premium paint in India is a tougher sell, buyers are value-conscious, local brands have decades of distribution behind them, and "premium" needs to mean something more than a higher price tag. The work needed to do two jobs at once. Build awareness for Jotun as a brand worth aspiring to, and drive measurable, efficient performance the moment someone moved from passive interest to active intent.

THE APPROACH

We built a full-funnel performance engine around two product narratives, Eterna, the new exterior paint, and Lux, the interior line that needed sustained awareness. From there, every layer was designed to compound: scaled awareness campaigns to plant the brand in people's minds, engagement campaigns to deepen the relationship, and traffic campaigns to convert interest into action, across YouTube, Instagram, and WhatsApp.


Influencer-led performance ran in parallel, across multiple states, calibrated to regional context rather than treated as one national push. Social media management gave the brand a daily voice. And in stores, retail and dealer collateral made sure the brand someone saw on their feed looked just as considered on the shelf they walked up to.

The data did the rest. We identified high-converting segments, Male and Android users, and reallocated spend toward where the returns actually were. Less guesswork, more efficiency, every month.

THE WORK

Ongoing performance marketing, social media, influencer-led campaigns, and retail/dealer collateral for Jotun India. Awareness, engagement, and traffic campaigns running concurrently across YouTube, Instagram, and WhatsApp. Influencer activations across multiple states.

Daily social media management. In-store and dealer-facing collateral that closed the loop between what people saw online and what they encountered in person.

THE OUTCOME

The numbers tell their own story. On a monthly spend of roughly ₹2.1 lakh, we delivered 51M+ impressions and 22.3M+ reach across India. The work generated over 1.06M engagements and 18.9K+ clicks, with a CPM of around ₹2.8, CPE under a paisa, and CPR starting at ₹1.9, efficiencies most brands wouldn't believe were possible at this scale.


But the more interesting number is the one without a unit. Jotun, in India, no longer reads as a foreign paint brand asking for attention. It reads as a premium one that earned it.

Let's Connect

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We've been waiting
for a brief like yours.

We say that to everyone. We mean it every time.

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Let's Connect

contact-bg

We've been waiting
for a brief like yours.

We say that to everyone. We mean it every time.

Get in touch

Let's Connect

contact-bg

We've been waiting
for a brief like yours.

We say that to everyone. We mean it every time.

Get in touch

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