How one of India's largest cloud communications platforms got a digital presence as serious as its technology.
How one of India's largest cloud communications platforms got a digital presence as serious as its technology.
How one of India's largest cloud communications platforms got a digital presence as serious as its technology.
The Brief
A website for a business like Tanla is not a marketing site. It is a working enterprise document. Every page has to satisfy at least three different audiences at once, a CTO who needs technical depth, a CMO who needs business outcomes, and an investor who needs the company narrative. Add to that the sheer volume, multiple product families, industry verticals, solution pages, resources, leadership, investor relations, and the build becomes a structural problem before it becomes a writing one. 75 pages of complex technical content, on a deadline most agencies would have asked for twice as long to deliver.
Industry
Technology
Services
Website · Front-end · Back-end · Copywriting · Content Strategy · Design Direction
Category
A 75-page enterprise website, in association with McKinsey, built in 2 months
Client
Tanla Platforms Limited
The Challenge
A website for a business like Tanla is not a marketing site. It is a working enterprise document. Every page has to satisfy at least three different audiences at once , a CTO who needs technical depth, a CMO who needs business outcomes, and an investor who needs the company narrative. Add to that the sheer volume, multiple product families, industry verticals, solution pages, resources, leadership, investor relations, and the build becomes a structural problem before it becomes a writing one. 75 pages of complex technical content, on a deadline most agencies would have asked for twice as long to deliver.
The Brief
A website for a business like Tanla is not a marketing site. It is a working enterprise document. Every page has to satisfy at least three different audiences at once, a CTO who needs technical depth, a CMO who needs business outcomes, and an investor who needs the company narrative. Add to that the sheer volume, multiple product families, industry verticals, solution pages, resources, leadership, investor relations, and the build becomes a structural problem before it becomes a writing one. 75 pages of complex technical content, on a deadline most agencies would have asked for twice as long to deliver.
Industry
Technology
Services
Website · Front-end · Back-end · Copywriting · Content Strategy · Design Direction
Category
A 75-page enterprise website, in association with McKinsey, built in 2 months
Client
Tanla Platforms Limited
The Challenge
A website for a business like Tanla is not a marketing site. It is a working enterprise document. Every page has to satisfy at least three different audiences at once , a CTO who needs technical depth, a CMO who needs business outcomes, and an investor who needs the company narrative. Add to that the sheer volume, multiple product families, industry verticals, solution pages, resources, leadership, investor relations, and the build becomes a structural problem before it becomes a writing one. 75 pages of complex technical content, on a deadline most agencies would have asked for twice as long to deliver.
The Brief
A website for a business like Tanla is not a marketing site. It is a working enterprise document. Every page has to satisfy at least three different audiences at once, a CTO who needs technical depth, a CMO who needs business outcomes, and an investor who needs the company narrative. Add to that the sheer volume, multiple product families, industry verticals, solution pages, resources, leadership, investor relations, and the build becomes a structural problem before it becomes a writing one. 75 pages of complex technical content, on a deadline most agencies would have asked for twice as long to deliver.
Industry
Technology
Services
Website · Front-end · Back-end · Copywriting · Content Strategy · Design Direction
Category
A 75-page enterprise website, in association with McKinsey, built in 2 months
Client
Tanla Platforms Limited
The Challenge
A website for a business like Tanla is not a marketing site. It is a working enterprise document. Every page has to satisfy at least three different audiences at once , a CTO who needs technical depth, a CMO who needs business outcomes, and an investor who needs the company narrative. Add to that the sheer volume, multiple product families, industry verticals, solution pages, resources, leadership, investor relations, and the build becomes a structural problem before it becomes a writing one. 75 pages of complex technical content, on a deadline most agencies would have asked for twice as long to deliver.
THE APPROACH
We started with structure. Before a single page was designed or a single line was written, we mapped how a real visitor would navigate a platform of this complexity, a CTO landing on a product page, an enterprise buyer comparing solutions across industries, a journalist looking for the company story. The architecture had to make all three journeys feel obvious.
From there, the build ran in parallel rather than in sequence. Design, front-end, back-end, and copy moved together, each informing the other. The Tiffany blue palette became the visual anchor, clean, confident, distinctive in a category where most enterprise tech sites default to the same navy. The writing carried the technical depth Tanla's product actually deserves, in language that didn't bury the message under jargon. The back-end was built to hold a website this dense without buckling under it.
We started with structure. Before a single page was designed or a single line was written, we mapped how a real visitor would navigate a platform of this complexity, a CTO landing on a product page, an enterprise buyer comparing solutions across industries, a journalist looking for the company story. The architecture had to make all three journeys feel obvious.
From there, the build ran in parallel rather than in sequence. Design, front-end, back-end, and copy moved together, each informing the other. The Tiffany blue palette became the visual anchor, clean, confident, distinctive in a category where most enterprise tech sites default to the same navy. The writing carried the technical depth Tanla's product actually deserves, in language that didn't bury the message under jargon. The back-end was built to hold a website this dense without buckling under it.
THE WORK
A full website build for Tanla Platforms, over 75 pages of architecture, design, copy, and development delivered in two months, in association with McKinsey. Product pages, solution pages, industry verticals, leadership and company sections, investor relations, newsroom, and the editorial layer of case studies, reports, and resources that sit underneath it all. End-to-end front-end and back-end work, calibrated to the scale and complexity the brand demanded.
A full website build for Tanla Platforms, over 75 pages of architecture, design, copy, and development delivered in two months, in association with McKinsey. Product pages, solution pages, industry verticals, leadership and company sections, investor relations, newsroom, and the editorial layer of case studies, reports, and resources that sit underneath it all. End-to-end front-end and back-end work, calibrated to the scale and complexity the brand demanded.
THE OUTCOME
Tanla now has a digital presence that matches the seriousness of its business, clean enough for a boardroom, deep enough for a CTO, and structurally built to handle the scale of a company operating across multiple product families, industries, and geographies.
For us, it was a reminder that the hardest websites aren't the ones with the flashiest design. They're the ones that have to make a genuinely complex business feel navigable, on a deadline that doesn't leave room for guesswork. The work is in the structure. Everything else follows.
Tanla now has a digital presence that matches the seriousness of its business, clean enough for a boardroom, deep enough for a CTO, and structurally built to handle the scale of a company operating across multiple product families, industries, and geographies.
For us, it was a reminder that the hardest websites aren't the ones with the flashiest design. They're the ones that have to make a genuinely complex business feel navigable, on a deadline that doesn't leave room for guesswork. The work is in the structure. Everything else follows.
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Let's Connect
We've been waiting
for a brief like yours.
We say that to everyone. We mean it every time.
Let's Connect
We've been waiting
for a brief like yours.
We say that to everyone. We mean it every time.